The platform is rolling out a fresh option that allows them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale release. This development aligns with a surge in AI content, fueled by new video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A large amount of this output is classified as low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we want to offer the community the option to adjust the amount of that, according to their own preferences,” said a company executive.
AI on the Platform
The platform shared that there are presently 1.3 billion videos on its service identified as artificially created. Overall, more than 100 million videos are uploaded to the service daily, making clips made by AI a minor part of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI content they view by using the content preference option in the platform and selecting the AI content topic. Further subjects that are already be controlled under the filter cover politics, fashion, cosmetics, and movement.
Content Labeling and Policies
Its policies require users to label “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will henceforth apply an “AI-made” watermark to content made using its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This action is intended to stop users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, amid controversy over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is planning to eliminate 439 jobs in its content moderation team in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A senior executive explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content before it is viewed by staff. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
